SEO stands for Search Engine Optimization, a marketing strategy that improves the organic visibility of your website in search engines like Google and Bing.

But this is only the tip of the iceberg. If you want to increase your website traffic, you need to be able to do more than just explain an acronym.

That's why I've created this in-depth getting started guide. If you want to jump to a specific section, I've created a handy table of contents to get you started:

What Is SEO?

As I explained, SEO stands for Search Engine Optimization, a set of practices that help websites to improve their appearance and positioning in Google and other search engines.