Sajid Ali

Microsoft

Edit your LinkedIn Profile URL at https://www.linkedin.com/public-profile/settings

Your Headline (directly underneath your name) and I recommend the Label, Keywords, Interest Headline Formula

Your current job title – and if you are not working now, I suggest you add in your current job title as ‘Career Research – Keyword, Keyword, Keyword etc’ and then your Employer as ‘Various’ and have it starting from the date your last job ended so that the algorithm sees you as ‘working’ now.

You can look at your Analytics and see how many profile views you have had in the last 90 days (aim for more than 100) and how many times you have appeared in search results in 7 days (aim for more than 50) https://www.linkedin.com/dashboard If your numbers are less than this, your LinkedIn Profile could be optimised.

Five – the About Section (the top five), each Experience you add, each License and Certification, each Education and each Project and the Skills section.

I personally recommend at least six of each – don’t forget to provide some information about what you would like included in your Recommendation when you ask a Connection to write one for you or alternatively, ask your Connection what they would like you to mention in your Recommendation for them. Remember that whatever you write can be used in court, so only comment on what you have personally observed.

Personally, I prefer a more comprehensive profile so that I can appear in more search results and so that people viewing my LinkedIn profile can self-select whether or not to contact me directly. A brief profile is still better than no profile.

I would say no. You can update it and mention that you are retired and only want to be contacted for family tree enquiries or to support your voluntary activities but it can be very lonely to disconnect from your lifetime network and lose touch with people you have known in the past.

It depends on your purpose for using LinkedIn. If you have not completed your LinkedIn Profile, purchasing Premium will not help you appear in more search results. I like having it to support the platform that supports me and to see the last 90 days of people who have looked at my LinkedIn Profile, for access to LinkedIn Learning, to be able to turn on an Automatic Reply on Messages and for the prestige value. I have chosen the ‘Jobs and Careers’ option and pay for 12 months at a time. https://premium.linkedin.com

I recommend that FROM NOW ON, you connect with everyone you meet in person, online, via email, via text, via chat message, via phone etc as your network equals your net worth! However, if you receive a connection request from someone who is not aligned with your purpose, you can decline the invitation. I recommend that you develop your own Connection Policy. I connect with basically anyone who reaches out to me that is based in Australia and anyone overseas that is aligned with my areas of interest., but not if I think they will spam me. Remember that if anyone becomes annoying, you can remove the connection without them knowing.

The LinkedIn Platform loves people who ‘listen’ (engage) not just ‘speak’ (post). So I recommend that you engage more often than you post (at least three to one but ideally, twelve to one).

Personally, I recommend once a week on a consistent basis. Each time you post, you ‘cannibalise’ the impact of your previous post. You can curate good quality content from elsewhere and share it or you can create your own content. It is a good idea to add a variety of different types of content including video and polls if you can.

If you would like to be known as an expert in your field of expertise, I would recommend once a month or once every three months (four times a year).

I recommend once a month, again, on a consistent basis, if it is relevant for your purpose.